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Confidentiality
NOTE:
By reading this profile you expressly agree to the conditions of this
confidential undertaking.
This profile contains valuable information
including but not limited to intellectual know how, data, knowledge,
proprietary information and property which is strictly confidential and
is provided to the recipient on the strict condition that it remains
confidential.
The information, data, income figures,
marketing strategies and ideas, etc. contained in this presentation
remains the property of
PoolSchool
No other use or disclosure of the whole or
any part of this presentation or information may be made by the
recipient to any other body without the express and written consent of
PoolSchool and
signed by a company director.
Warning:
In the event of
any breach of this undertaking or threatened breach of the provisions of
this undertaking PoolSchool
will be entitled to an injunction restraining the recipient from using,
disclosing or appropriating, in whole or in part, the confidential
information or from rendering any services to any person or corporation
to whom such confidential information has been disclosed or is
threatened to be disclosed.
Nothing herein shall be construed as
prohibiting PoolSchool
from pressing any other remedies available for such breach or threatened
breach, including recovery of damages.
Warning:
Information contained in this profile is
confidential and is legally privileged. If the reader of this profile
is not the intended recipient you are hereby notified that any use,
dissemination, distribution or reproduction or use of this profile or
information by you or at your instigation is prohibited. If you have
received this profile in error, please notify the company immediately by
telephone and return the original profile and documents to the company.
Franchising
- an introduction
In most areas of business, when someone begins a new venture
they are immediately at a disadvantage because the established
businesses already operating in the same field consider the new venture
as a potential threat.
No established business will encourage a competitor, neither
will they offer help and advice to a competitor.
Franchising is
different -
you are in business for yourself but not by yourself.
A Franchisee benefits from the experience already gained by the
Franchisor, who fulfils the role of a Mentor. The Franchisee has the
enormous benefit of being mentored by someone who knows exactly
how to succeed in their chosen field. The Franchisor actively promotes
the Franchisees’ business and encourages them every step of the way -
because it is to the advantage of both parties.
Franchising is massive, making it now difficult to imagine a main
street, the local shopping centre, or a local council area without
franchised outlets.
The Age Shift
The
worlds’ population is changing; people are living longer and birth rates
are falling. The Age Shift is a global phenomenon and offers new
opportunities for business. The Age Shift represents a fundamental
change in the economy; people are living longer and healthier lives but
are doing so on dwindling incomes.
The
maturing population has and will continue to generate major switches in
the pattern of demands. In particular, the mature population want to: -
·
Rely on themselves rather than service providers.
·
Reduce their monthly/annual outgoings wherever possible.
Introducing the Successful
PoolSchool Concept
PoolSchool
is a fully integrated business system specialising in the delivery of a
1-to-1 Pool Maintenance Tuition Course, carried out at the clients’ own
pool, with the intention of retaining those clients for the foreseeable
future.
PoolSchool
is a complete Business System which capitalises on the Age Shift, the
growing changes of the population, the changing economic situation and
the multi million-dollar service/supply sector of the Pools Industry.
PoolSchool
is a unique concept in the Swimming Pool Industry and specialises in
teaching a pool-owner the correct practices for maintaining their pool
in first-class condition. The main benefits to the client are huge
savings in time and money, and having a clean, healthy pool.
Pool Maintenance, often
contracted out to a pool-cleaner at up to €1500-2000 per annum, is now
increasingly handled by the owner of the pool for economic reasons. A
professional pool-cleaner has to ensure that a pool does not turn green
between weekly visits and therefore he overdoses the pool to
ensure that the pool appears clean.
The
result is that swimmers are immersed in highly chlorinated water for the
first few days after his visit and this can be an uncomfortable
experience, detrimental to a swimmers’ health.
Private swimming pools can be
problematic and respond best to ‘little-and-often’ treatment. This is
best achieved by daily testing, and by keeping on top of all aspects of
sanitation and cleanliness. (Public pools have an in-house Pool
Engineer who tests and adjusts the pool several times a day.)
Pool owners want to learn how to
take care of their pools; this places
PoolSchool in a prime
position.
The continued
growth of Poolschool
will be driven by a number of factors: -
-
Our ability to exploit and service a lucrative
niche market
-
Increased public awareness of health issues,
-
The shrinking spending power of pool-owners,
brought about by reduced Sterling/Euro exchange rates, reduced
rental incomes from Investment Property and a depressed housing
market,
-
The very real desire of pool owners to economise
on avoidable expenditure.
-
Our unequalled ability to empower pool-owners
with the knowledge they need to keep their pools in tip-top
condition
Your
Opportunity
Have you decided to make a new start?
Do you have capital to
invest and are you looking to start
your own business and make it grow?
The
PoolSchool Franchise presents exactly such an opportunity.
It offers the chance to start your own business under the
umbrella of an established, unique brand and a proven business format,
in your own area, with zero competitors.
The
PoolSchool Franchise
is a comprehensive program. Every aspect of the business is tried and
tested and our support is second to none. We provide you with all the
training, equipment, tools, products, uniforms, stationery, manuals,
knowledge, ongoing support and most of all personal development
that you and your business may require.
One of the biggest
challenges faced by families who re-locate overseas is very often the
poor employment prospects for family members: - What employment will
the wife find if her UK qualifications are not recognised in the new
Country and what are the job prospects for teenage children who cannot
speak the local language?
As it grows, your
PoolSchool business can employ the whole family, offering
employment to partners and children.
The family can work together and
enjoy the freedom of family time and
free time, without affecting overall income.
The many benefits of owning a
PoolSchool
Franchise include: -
-
A fully
established company with a proven track record.
-
A unique
and popular service.
-
A huge
and expanding Private Sector market with massive growth potential.
-
No
requirement for previous business experience – you will receive full
training in all aspects of the business and extensive, ongoing
support
-
No
separate Premises are needed - your business can be operated from
home, using a home PC and a telephone, with just the family car or a
small van as transport.
-
Your
business can be run as a sole operator, or as a team,
to increase turnover.
-
Low
levels of stock.
-
Initial
stock is provided as a part of the Franchise Package.
-
Cutting
edge Advertising and Marketing Programs – generating quality leads.
-
The
scope to build your business to employ others and delegate some of
the work.
-
Low
initial investment.
-
Low
ongoing costs, especially when compared to other Franchise Systems.
-
Master
Franchises and Regional Franchises are available worldwide.
*****
A little
information about us…..
We, the owners and developers of
PoolSchool, are Ken
and Louise Walker and we live in Alhaurín el Grande, Málaga.
In the UK we lived and worked in Peterborough, where we owned a
Roofing Company and a Window Cleaning business with 1400 regular,
monthly clients. As a hobby, we jointly managed a semi-pro band for 5
years!
Kens’ background, prior to moving to Peterborough, was 7 years
in the REME (Royal Electrical & Mechanical Engineers) as an Instrument
Technician specialising in Guided Missiles, followed by 5 years in 3
different Middle East Air Forces as an Instructor.
Whilst serving in Oman, Ken gained a little knowledge about pool
maintenance by helping out, as an unpaid volunteer, on the 3 pools on
the Airbase. Whilst on leave from Qatar in 1986, Ken and Louise met at
a darts match and married 10 weeks later in Qatar.
Louise’s background is secretarial and sales with BUPA,
Manpower and the Insurance industry.
We relocated to Spain in March, 2000 and within a month we were
asked to take care of 6 pools on a weekly basis. The person who had
cleaned these pools for a Property Maintenance Company had broken his
ankle by falling through a defective Skimmer Lid at a clients’ pool.
(His broken ankle was a lesson well learned by us. Thousands of people
break their ankles in exactly this manner every year, and one of the
first items we check at a clients’ pool is the skimmer lids - they cost
the client about €6 each and could prevent a summer on crutches!)
When we began pool cleaning in that spring of
2000 we were very successful at finding new clients.
A reputation for professionalism, regularity
and efficiency of service, coupled with our unfailing cheerfulness, our
optimism and our willingness to give free, impartial advice, brought
many new, unsolicited clients to us.
Many of those new clients had pool problems
that were associated with incorrect cleaning and sanitation methods, or
a basic ignorance of pool chemistry, on behalf of their pool-cleaner and
they had turned to us in desperation. Some owners expressed a desire to
learn how to clean their own pools but could not find the relevant
information anywhere.
Our business in those early days consisted
almost totally of regular, weekly cleaning of Privately-owned swimming
pools. In July, 2000 we reached the point where we were cleaning 42
pools a week and could not take on further clients unless we employed
Staff to carry out the work, so..... We trained a person to clean pools
- and they left to find their own clients!
We decided that, if we were to continue to
train people to clean pools, we ought to pay attention to what
frustrated pool-owners were telling us: - Offer to train the pool-owners
themselves (and retain them as satisfied clients - forever).
Thus, we wrote the
PoolSchool Book and developed the
PoolSchool Course.
At first, teaching people to clean their own
pools may appear to be financial suicide but it really, really
works.
Can you imagine a car mechanic teaching his
customers how to service their cars, so they won’t have to pay for it
each time? Or a dentist carefully explaining how to drill and fill your
own teeth? Would your local Chinese takeaway teach you how to cook a
Chinese meal for 4 people for €2.50? It’s not very likely, is it?
PoolSchool
is unique in offering to teach a pool-owner the correct method of caring
for their pool.
Getting ‘poolside’ at a client’s house, at
their invitation, gave us the opportunity to discuss the clients’ pool
in an informal setting; in ‘their space’, with no pressure.
This enabled us to suggest repairs, automatic
pH regulators, pool-covers and rollers, heaters, etc. Very often the
clients bought these items from us, and more besides.
We have trained almost nine hundred
pool-owners in the last 8 years, many of whom buy products and services
from us on a regular basis. A small company like ours could not
possibly clean and maintain hundreds of pools a week - but it can
sell products and services to that many (and more) clients.
Once we have trained someone to take care of
their pool, and they are getting the results that they want, they return
to us time and again for pumps, filters, covers, heaters, chemicals,
tools, lights, and you-name-it. Why would they approach a complete
stranger for help and advice with their pool when they have had such
good service from us already?
Our target market for
PoolSchool is anyone that owns or operates a pool, all of
whom can use our services.
The day-to-day growing reliance on our services is ever
expanding, something that will only increase in the years to come.
Franchising our business is a new venture for us and we have priced it
attractively.
The
PoolSchool
Franchise
Your
Investment
PoolSchool Franchises
are sensibly priced depending on the Territory chosen, plus IVA @ 16%.
The IVA is reclaimable from the Government as a routine business
expense item.
Potential
Return on Investment
We anticipate that a Franchisee will get their initial
investment back and be profitable well within the first 12 months.
This is based on the expectation of 2 x ½-day
PoolSchools per week, or approx. 100 in
the first year (although you could get many more per week).
In our experience, approximately 10% of PoolSchool clients buy a
pool-heater, 20% buy a cover and/or a roller, 50% have other works done
and almost 100% buy tools and/or chemicals at the time of the PoolSchool
Course. The Course is taught at their pool and on their
pool equipment so giving ample opportunity to gain the clients trust and
make sales.
Thereafter, those 100 clients will come back to you for
chemicals, pump replacements, filter changes, Katchakid Safety Nets, pH
regulators, LED Lights, Alarms; the list goes on and on. At the end of
year 2 you could have 200+ clients coming to you for further works,
chemicals, etc. and the numbers will build as your business grows.
This is not a ‘get-rich-quick scheme’, but it is a
get-rich business!
Marketing
Leads are generated via our centralised advertising program,
which is intensified in the Territories where Franchisees are located,
and also through the efforts of the Franchisees themselves. After all,
a Franchise is owned by the Franchisee - why wouldn’t they shout
their services from the rooftops?
As Franchisors, we advertise on behalf of Franchisees in
Magazines, Newspapers, etc.
Franchisees advertise in lots of different ways, including
leaflets (5000 are provided with Franchise Package), vehicle graphics,
personal recommendations, ex-patriate meeting places, Golf Clubs, etc.
What the customer
thinks of any business is strongly influenced by what they see
and hear. Our Marketing and Promotions
program attracts new clients; a
Franchisees’ profit potential has no limits.
Of course, exactly how we go about
this is strictly confidential company
information. However, we will be happy to disclose the business
operations in more detail if you show an interest in, and are accepted
to, the next stage.
Why
PoolSchool is the leader in Pool Maintenance Tuition.
An ex-patriate
moving abroad to the sunshine often buys (or rents) a property with a
swimming pool. When they do - the pool is a massive part of their
‘Dream’. If
the pool goes wrong the dream can become a nightmare, out of all
proportion to the actual problems that are being experienced by
the pool-owner.
Then
PoolSchool
shows up, like the Seventh Cavalry coming over the hill in an old
Western movie, and demonstrates to the client how to rectify their
problems and how to care for the pool in the future. The client is
delighted to see us, is genuinely happy that the pool is now functioning
well and, when we leave the pool, we part as friends.
Couple these
thoughts with the pure facts that: -
-
Whilst competent
pool-cleaners certainly do exist, many others have little or
no training in, or knowledge of, their chosen profession and
therefore cannot maintain pools correctly or even, in many cases,
safely.
-
Pool-cleaning is
often viewed as an easy way to make a living in the sun and is
frequently chosen as a ‘soft option’ by a newly-arrived ex-patriate.
-
Many
pool-cleaners are unreliable; a small number are even routinely
dishones!.
-
Most
poorly-maintained pools go bad at some stage in the year; costing
the pool-owner unnecessary expense and depriving them of the use of
their pool.
-
The annual costs
of maintaining an average private pool are in the region of €1500 -
€2000, including chemicals and weekly visits by a pool-cleaner.
-
These costs are
rising and will inevitably rise further over time.
-
Many pool-owners
are retired people with limited incomes,
i.e. Pensioners.
-
Sterling to Euro
exchange rates have changed for the worse and many Pensioners are
feeling the pinch as they get fewer Euros for their limited
Sterling.
-
A pool-owner who
understands how their pool operates can maintain it for €150 - €200
per annum, including all chemicals, and keep it in tip-top
condition. This represents huge cash savings every year for our
clients.
Through our
many years of operation we have been able to bring together & create
quality assets to our company.
PoolSchool
generates income from several different Income Streams: -
-
Delivery of the
PoolSchool
Course
to the client at the clients’ own pool.
-
Supply of pool
tools and pool chemicals at the time of
PoolSchool.
-
Future supplies of tools, chemicals and other
pool-related items.
-
Retail sales of the
PoolSchool Book to
third parties.
-
Sale/installation of safety nets, poolcovers,
pumps, filters, heaters, cleaning robots, etc. to
PoolSchool clients
and also to third parties
-
Maintenance charges for ‘holiday cover’ (when the
client is absent).
-
Referral Commissions from pool constructors and
reformers.
PoolSchool
provides a service that is much in demand - the teaching of correct,
economic pool maintenance procedures to pool-owners. When a client has
taken the
PoolSchool
course,
they are familiar with the way their pool operates and are constantly
making welcome economies based on
PoolSchool
advice - in the future, why would they approach any other pool company
for help and advice?
A satisfied, empowered client will keep coming back to you time and time
again.
Products
-
The delivery of a half-day
PoolSchool
course, designed to familiarise a pool-owner with their swimming
pool and all its’ systems and routine maintenance operations.
-
The supply and delivery of pool consumables,
chemicals, etc.
-
The supply and installation of unique, desirable,
high quality pool products. (e.g., we are the sole suppliers
for the Katchakid Pool Safety Net in the Iberian Peninsula.)
-
The supply and installation of the worlds’
toughest, longest lasting pool-covers and rollers.
-
The supply and installation of top quality Pool
Heaters, LED Lights, etc., etc.
The nature of the
PoolSchool
business means that Franchisees make many friends amongst their clients.
Friends tend to buy from, and recommend, each other and this ensures an
ongoing source of income from sales to
PoolSchool
Graduates.
PoolSchool Graduates receive our monthly
email Newsletter, sent out from Head Office.
The Newsletter keeps our clients in touch,
reminds them who we are and offers seasonal tips/advice and Special
Offers.
Client enquiries generated in this way are
passed directly to the Franchisees concerned.
Stock and Suppliers
Over the years
PoolSchool
has established sound relationships with major suppliers and
manufacturers.
This ensures that the best product is
purchased at the best possible price.
-
You will be able to buy direct from
PoolSchool
or
PoolSchools’ suppliers at special
prices.
-
You will learn how to source other products
locally to minimise carriage costs.
-
You will be shown how to control your stock and
maximise your investments.
-
You will learn how to get low-cost (or even
free!) exposure and publicity from many different sources including
Newspapers, Magazines and Radio.
Your
PoolSchool Business
You will have rights to the
PoolSchool
Business Methods, Name, Image, Logos and Trade Marks in your Franchise
Territory.
We have created our own unique image and
business name; these clearly identify
your
PoolSchool business and the Services and
Products you represent. Customers quickly recognise our name and
recognise the quality of products and services associated with the name.
Your Local
Advertising and Marketing Fund
Local Advertising and Marketing area funds
have been established to promote your
business and the range of products and services
you provide alongside the
PoolSchool corporate
image. This co-operative fund allows
us as a network to take advantage of
media opportunities not normally financially viable to the newly
independent business operator.
Together with our Brand Recognition Fund, you
will always be assured of a leading edge marketing campaign.
Credibility
PoolSchool deals with some of the most
respected suppliers to the Pool Industry, including AstralPool, BzC,
Baeza, Daisy, Calor Verde, Aqachemicals, Katchakid, Lo Chlor and others.
We have a growing list of clients who have
experienced the on-going benefits of
PoolSchool,
who return to us time and time again, and who recommend us to their
friends and neighbours. Many of these clients are outside of our
immediate area and will be passed to Franchisees as appropriate
The Facts
-
Your
PoolSchool Business will benefit by maintaining our
Marketing Program, which is committed to excellence in both product
and opportunity.
-
Your input, along with other members of the
group, will benefit you by further developing loyal, satisfied
customers through committed Franchisees and the
PoolSchool
System.
-
PoolSchool
will continue to build a strong network that is recognised as a
leader in the Private Pool Industry.
-
Your business and reputation will continue to
be
enhanced by belonging to the unique niche market of the
PoolSchool System.
-
The
PoolSchool
Package is a total business and self-development package. It
enables the system to develop a network of financially sound,
independent, happy Franchisees.
-
The
PoolSchool
team are constantly developing new
products, services and improvements to further enhance your business
income.
-
You will be given comprehensive training to learn
new skills and ensure total business success.
-
You will be provided with ongoing support,
business meetings, seminars and fun events that are all part of our
commitment to your business success and personal development as a
member of our team.
-
You will be assured that our system utilises
state of the art technology and techniques.
-
Your business integrity will be enhanced by the
use of our Internet sites.
-
We will guide you to develop and expand the line
of products and services offered to your clients.
-
You will achieve your very
best, both
in business and personally,
by becoming a part of the
PoolSchool
network.
-
We promise the full commitment of our team to
help our Franchisees, who are a powerful and dynamic group of
diverse individuals, to climb to the highest levels of achievement -
in both their business and personal lives.
Your Competitive
Advantage
PoolSchool enjoys one overwhelming, unique
competitive advantage within the marketplace: -
We
are the sole providers of Pool Maintenance Tuition services and have no
competitors.
*****
Comprehensive
Training and Support
We train you in every aspect of the operation
of the
PoolSchool Franchise. Our comprehensive
training will ensure that you successfully and profitably operate your
business and as you do this you will develop personal skills to further
enhance the world that you live in.
The
PoolSchool
training program includes: -
-
Demonstration of, and coaching in, the
PoolSchool Course
-
Lesson Plans for the teaching of the Course
-
Hands-on experience in pool-related problem
solving.
-
In-depth, theory and practical training in the
installation of pool equipment
-
Purchasing and Stock Control,
-
Sales and Marketing,
-
Administration and Bookkeeping.
Nothing has been left to chance with your new
business.
Training will be
extensive and carried out both in-house and on-site.
PoolSchool has the capacity to provide the
total knowledge-base requirements relating to the areas of on-site
services and preventative maintenance.
Your
PoolSchool
Training is included in the Franchise Package.
Regular Franchisee meetings and on-going
training and support are all part of a proven business package, designed
to service and support you and your business.
The management and technical staff have
24-hour help lines, so you can telephone any time, day or night, to
discuss important business issues or just have a friendly natter.
Becoming part of our team means you will have access to your own
PoolSchool
technical support staff for any technical assistance.
Remember: -
You are in business for yourself but not by yourself.
Lifestyle & Quality
Family Time
Enjoy the best of both worlds…
A
PoolSchool
Franchise offers a perfect opportunity to gain a better mix of lifestyle
and income.
More family time or free time plus the
prestige of owning and running your own business are benefits that
successful people enjoy and others simply envy. What good is money if
there is no time to enjoy the things it brings? You have the advantage
of operating your own unique leading edge business which, when word gets
around (as it will because of our Marketing methods), is the subject of
much interest.
A
PoolSchool
Franchise will suit most practically-minded, self-motivated people who
are able to follow proven success procedures. The total investment of
purchasing a
PoolSchool
Franchise is within the financial reaches of most people, particularly
so in the current employment market.
No formal qualifications are necessary to own
a
PoolSchool business; however, success for
any business is partly determined by the enthusiasm and customer service
orientation of the owner.
Working Capital
Provision should be made for the following
expenses during the establishment period of your business: -
-
Accountant/Solicitor
-
Personal living expenses
-
Working capital
-
Additional Set-up costs
Your Next Step
If you recognise the potential of a
PoolSchool
Franchise, and you are willing to make the
financial
investment and personal commitment,
let this be your opportunity.
You
want to be successful and we want you to be successful.
We will go out of our way to get to know you
because we’re seeking serious partners in whom we can invest our proven
business expertise along with our name and reputation.
Application Details
Stage 1
- complete the details at the end of this profile and forward it to
PoolSchool.
Please also include the signed
copy of the Confidential Non-Disclosure Agreement.
Your application will be reviewed
where we will hope to ensure you have the ideal characteristics for the
business structure. At this stage
you may be invited to proceed to Stage 2.
Stage 2
- At the Second Stage,
PoolSchool
will require a fully refundable
document security release of €100.00 to cover the release of our company
confidential documents.
This is fully refundable upon
return of our confidential documents. You will receive, within 7
business days, our confidential documents including the franchise
package, disclosure document, code of conduct and the confidential draft
franchise agreement.
When you and/or your business advisors accept our
business investment package you will be asked to attend a meeting at
PoolSchool
Head Office, where we will discuss the business in detail
Stage 3
- We will arrange for the establishment of your business. You will be
asked at this point to sign the franchise agreement and make the
franchise payment due at that time.
You will be trained under our
comprehensive training program.
Stage 4
- (Final Stage)
- With our personal assistance you will commence your business.
We are committed to the
Success of the PoolSchool
Group, and we’ll be cheering you along on every step of your new,
exciting journey to Financial Independence and a fulfilling lifestyle
Prospective Franchisee Particular
At
PoolSchool we are
proud of the reputation that we have worked hard to establish with our
valued clients.
Before we proceed to the
next stage with you, we'd like to know a little about you and your
background and we would appreciate it if you would complete the details
on the following pages. Please note that any details provided to
us will be kept in the strictest confidence, just as we expect you to
treat our details in a professional manner.
The next step is simple: -
Please download and print the following pages, enter your details and
return them to PoolSchool
Head Office: -
Calle Alozaina, 12, Alhaurín el Grande, 29120, Malaga,
España
We look forward to hearing from you soon.
Download
Confidentiality Agreement (PDF)
Download Franchise
Application Form (PDF)
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